Amazon Seller Fulfilled Prime: Why Do It
At Verde Fulfillment USA, we’ve seen firsthand how the right logistics partner can turn Amazon into a true growth engine for brands. If you’re looking to expand your presence on Amazon without handing over control to FBA, Seller Fulfilled Prime (SFP) is your solution—and we’re here to make it happen.
SFP allows sellers to offer the coveted Prime badge—synonymous with fast, reliable delivery—while maintaining full ownership of their inventory, fulfillment processes, and customer experience. But there’s a catch: meeting Amazon’s rigorous SFP requirements is no small feat. That’s where we come in.
Why Seller Fulfilled Prime Matters
The Prime badge dramatically increases visibility and conversion rates. Shoppers trust it. They choose it. But many brands hesitate to enroll in SFP because of the operational complexity. Amazon demands nationwide two-day shipping, same-day order processing—even weekend fulfillment. These are tall orders if you’re managing logistics in-house or with an underpowered partner.
Our 3PL was built with SFP in mind. We’ve invested in the infrastructure, technology, and personnel to make sure you don’t just qualify for SFP—you thrive in it.
Our Nationwide Network = Prime-Level Performance
With strategically located fulfillment centers across the U.S., we can reach over 95% of Prime customers in two days or less. That’s not marketing fluff—that’s proven performance. By distributing your inventory across our network, we reduce transit times and shipping costs while ensuring you meet Amazon’s delivery promise every single day.
Seamless Integration with Amazon
We’re fully integrated with Amazon’s systems, allowing real-time syncing of orders, inventory levels, and shipping confirmations. When an order comes in, it’s picked, packed, and shipped—same day. Our tech stack ensures you remain compliant with Amazon’s SFP metrics without having to worry about the back-end logistics.
Cost Control and Flexibility
Unlike FBA, where you’re locked into Amazon’s storage fees, prep requirements, and limited branding options, Verde gives you total control over how your products are stored, packed, and presented. Want to include custom inserts? Bundle products? Ship in your own packaging? No problem. You’ll also avoid long-term storage penalties and gain visibility into every dollar you spend.
Multi-Channel Fulfillment for a Unified Brand Experience
One of the biggest advantages we offer is multi-channel fulfillment. We don’t just serve your Amazon customers—we fulfill for your DTC site, retail partners, and other marketplaces using the same inventory pool. This creates operational efficiency and a consistent brand experience across every channel.
Let’s Grow Together
SFP is more than just a Prime badge—it’s a strategic opportunity to scale without giving up control. At Verde Fulfillment USA, we’re proud to power the logistics behind some of the fastest-growing brands on Amazon. If you’re ready to make SFP work for your business, we’re ready to help.
Let’s talk. Your customers expect Prime-level service—we deliver it.
