When selling soft goods focused in the outdoor industry, great success often times comes with working with big box retailers. That was the case for this globally known brand producing luxury sporting goods apparel for athletes.
With a consumer base that appreciates elegant shoes and a price point to match, returns management easily becomes a priority when looking at logistics. This brand from Europe came to the United States with no returns policy in place and a challenge when it came to processing returns internationally.
As an apparel brand that was rapidly gaining traction with consumers, growing the business became difficult when faced with 3 key bottlenecks from in-house fulfillment