A classic tale, relatable in modern terms to battling the big corporation persona while trying to market as a small company. Needing to be seen in the world of e-commerce, it’s easy to get lost within the walls of a company representing so many vendors.
If you're like most brands, you have an e-commerce strategy that somewhere supports a "free shipping" strategy. The biggest issue with this strategy is that it's not free...not for you or the freight companies. So who is getting the better deal here? Here at Verde Fulfillment USA, we encounter this exact issue all the time with our client base.