$73 Billion is what the pet products industry is estimated to be valued at in 2015. Today’s pet owners are more confident than ever in purchasing pet products online, whether it’s from a brick and mortar’s online store, or strictly an online only store. What can you do for your pet products fulfillment to ensure your products get to their destination on-time and perfect and your consumers pets are happy?
To begin with, always make sure your products arrive at your fulfillment company in master cartons. This makes it quick and simple to receive inventory for pick and pack, and also makes it easy for shipping master cartons back out to large customers, such as Pet Smart (www.petsmart.com), Amazon (www.amazon.com), or Pet Co (www.petco.com), for example. Pet products fulfillment can be made easy following this first step. If you have to send mixed SKU cartons, this can delay your receiving process and cost you more money in the long run.
The next step with pet products fulfillment is to always try and sell the larger online retailers in master carton quantities. This allows your fulfillment company to pick and pack quickly using master cartons, plus this pushes your retail partners to commit to purchasing a solid amount of product and not cherry picking SKU’s and sizes according to their plan. Remember, shipping master cartons vs. mixed SKU cartons is less expensive for your order fulfillment company, which saves you time and money in the long run.
The final step in pet products fulfillment is to ensure your own brand’s shopping cart has very accurate sizing charts, nutritional information, ingredients, and more so there is no confusion from your consumer when having your fulfillment company pick and pack orders. You want to minimize the number of product returns as much as possible to retain as much profit margin as you can. Every product return diminishes your margins. Also make sure your shopping cart is fully integrated directly with your shopping cart to ensure all orders are pushed instantly to your fulfillment company. This is first and foremost in creating your own efficiencies in getting quick pick and pack orders to your customers.
Overall, pet products fulfillment is not hard from the fulfillment company point of view. The hardest part is making sure your manufacturer gets their part of the supply chain equation correct. Getting your shopping cart integrated is also very easy. Remember that the more organized your company is, the easier it is to fulfill orders and make everyone happy. For more information about on our pet products fulfillment, click here.